Online Marketing Training
Online Marketing is all about ensuring your business, product or service is maximising the potential of the Internet. Ever typed a product name into Google and been instantly impressed by the first name that appeared on the list? This does not happen by accident. It is the outcome of clever online marketing tactics implemented by clever online marketing professionals. This Introduction to Online Marketing course will teach you these tactics and more.
This online course is a must for small, medium and large businesses, looking to use a proven approach to reaching both new and existing customers. Our interactive, comprehensive Introduction to Online Marketing Course is also a good starting point for marketers looking to expand their career, brush up on their skills and knowledge or move into a different sphere.
Who is this course for?
Marketing managers and directors responsible for charting the course for the next generation of marketing in their organisation
Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges
SME Owners and Management who are serious about using Online Marketing to attract new business as well as keeping in contact with existing clients.
What you will learn
Understanding digital marketing jargon, the key channels and the underlying principles
How to put together a digital marketing strategy
How to set KPIs for your online marketing activity
How to develop integrated Search Marketing strategies
Understanding Social Media marketing in a business context
How to effectively plan your email marketing campaigns
Selecting online display advertising networks and banner formats
How to use Mobile apps, mobile web and location-based services
Analytics: what to measure and how to manage
And the finer details:
Dates
31st May – 2nd June
21st – 23rd August
15th – 17th November
Time:
9.30am – 4.30pm
Location:
39 york road, London, SE1 7NQ (by Waterloo Station)
Price: BBX T£997+VAT
Limited Spaces Available – Book Early to Avoid Disappointment!
Contact Vanessa @ BBX on 01494 911912 or email vanessa.melchor@bbxuk.com
