Our Methodology

Our awareness-generation methodology has been fine-tuned for more than a decade to cater specifically for SMEs.  As a PR firm based in Singapore, we are direct, budget aware, cost-conscious and very effective in generating extensive media coverage for local and regional brands.

Why focus on public relations for restaurants and retail?  And what does PR for restaurants, F&B and retail mean?

In a retail business, your customer engages with your brand through all 5 senses. From seeing an attractive display to stepping in and experiencing the textures of your outlet through hearing the music, smelling its scent and tasting its aroma, retail is able to provide a memorable full body experience if done right.

Our Job

is then to extend your brand’s sensory imagery to the media who will then share your story with their readers to help create a lasting positive brand impression for your brand.

Affluence PR agency staff are well-versed with retail and restaurant operations having had experience in this industry prior to doing public relations.  We understand operational and business constraints that allow us to cut through the clutter and be effective communicators for dining establishments, cafes, restaurants, retail outlets, retail stores and B2C brands.

Our Services

Our PR services also extends to digital public relations, as we help clients maximise the media coverage they receive on social media and influencer channels through digital marketing for restaurants and retail brands.

Affluence Public Relations – your specialist public relations agency for retail and restaurants.