Branding and Brand Communication Specialist

People buy from people they like.

When was the last time you purchased from someone you didn’t trust?

If the transaction takes place face-to-face we can usually make character judgements using our eyes, ears and all those other subtle senses.

And it’s no different when we’re online, reading an ad’ or watching a TV commercial or video. The words, pictures and overall appearance need to win our attention and our confidence in what’s on offer by feeding our minds with rock solid facts in the manner and tone of a trusted friend.

Ultimately, it’s about winning hearts and minds. But it can’t be done without knowing enough about who you’re talking to, what they’re likely to want to hear, having a strong competitive proposition to put to them and the ability to sell to them without them feeling that you are.

Before starting my consultancy in 2004, I’d spent many years in the advertising and marketing arena helping famous brands and other lesser known’s increase their awareness and grab more market share. This was achieved by creating shaking ideas, thought shaping copy complemented by appropriate layout and design.

I’m a bit of a createaholic with some spare capacity, so I’m making myself available to any BBX client who thinks their marketing can benefit from brand enriching, professional copywriting and/or design.

[youtube https://www.youtube.com/watch?v=IcKV6HUDQxE?rel=0&showinfo=0]

Example of a video campaign developed for a client

My charges are from £50 BBX per hour. I’ll need to meet you, agree a brief that I know I can turn into something that’ll do a job of work for you (I can help with a pre-prepared format if you’re not used to writing one) a cost estimate for the proposal stage. On approval, I’ll estimate the production cost and on your OK I’ll then complete the work before it goes on the Net, off to the printer, web developer or videographer. In this way, you know what you’re getting and how much it’ll cost before you commit to the work and cost.