Is your website working for you?

Well written and properly formatted website content will greatly help your customer conversions. A fancy web design isn’t enough.

There are many ‘on-page’ & ‘off-page’ Search Engine Optimisation (SEO) tips to enable your prospective customers to find you. Site Review UK’s affordable and personalised SEO audits will explain everything.

First of all, ask yourself: How effective is your website at attracting new business? Are your customers confused by your online content? Are they even finding you when they Google?

Simon Anderson’s affordable website content review service Site Review UK, based in Devon, will help your site get ahead of your competitors.

If you — or your staff — don’t have these ‘Writing for the web’ skills, then allow us. We’ll optimise and clarify your online content, leaving you to do what you do best.

• rewrites of your key website content
• ‘on-page’ and ‘off-page’ search engine optimisation (SEO) tips to enable your potential customers to find you
• web (re)design and accessibility guidelines
• social media strategy and content
• marketing and awareness campaigns
• and a whole lot more.

Customer conversion advice

Site Review UK is your solution, providing personalised advice about your Search Engine Optimisation and guiding you through a host of easy formatting updates and rewrites to improve your content.

The ultimate aim is to convert your website visitors into paying customers, rather than see them clicking away. Did you know that 50% of people, when browsing, leave a web page within 8 seconds? That percentage is higher on a mobile phone. So, we need to optimise your content, layout and checkout process for conversions (whether that’s for a purchase, a phone call or maybe signing up for your newsletter).

See Website Optimisation service directory listing for full details and client feedback.

Website and SEO audits

If your business website is not bringing in enough sales, then Simon will fine-tune your content and SEO (search engine optimisation) for you.

His personalised and professional audit report will include:

• Rewrites of your content to best use your keywords,
• Formatting tips, layout tips, navigability tips to optimise everything for your target market(s),
• Accessibility guidance and Customer conversion advice,
• Checks for missing, broken or poorly formatted links,
• Checks for missing, duplicate or badly defined SEO meta data, and
• Checks for pages that are not indexed on Google.

See SEO Audit service directory listing for full details and client feedback.

Website design service, tailoring each site to meet client-specific needs

• Customer conversion processes
• Crafting concise company information and product descriptions
• Implementing effective keywords and Search Engine Optimisation (SEO)
• Enhancing branding and customer experience
• Optimising website layout and accessibility
• Integrating social media platforms.

See Website Design & Development service directory listing for full details and client feedback.

Facebook business page advice to complement your website and enhance customer engagement

Recent changes, such as Facebook’s ‘Pages Experience’ and algorithm updates, have impacted how business pages are displayed and how posts reach audiences. These modifications can affect small businesses, especially those not investing in Facebook Ads, by reducing the visibility of their posts. Site Review UK provides strategies to navigate these changes effectively.

For example, adjusting ‘Follow’ settings can increase the reach of your posts. Encouraging followers to select ‘Favourites’ for News Feed and ‘Standard’ for Post notifications ensures your content appears more prominently in their feeds. Additionally, engaging followers to share and like posts can further boost visibility, as Facebook’s ranking algorithms prioritise content with higher engagement.

English Language Proofreading Service

This service is particularly beneficial for businesses exporting to the UK, plus UK-based companies whose primary language isn’t English, and those expanding their online presence to English-speaking customers. The focus is on refining translated English marketing copy to ensure clarity and cultural relevance for UK audiences.

• Enhanced Communication: Ensuring that prospective UK customers clearly understand your English translations, moving beyond basic AI-generated content or simple translations to provide authentic, engaging English text.
• Cultural Adaptation: Adjusting marketing copy, company information and product descriptions to align with UK cultural nuances. This includes:
  • Avoiding excessive sales language that might deter discerning UK buyers.
  • Incorporating relevant English expressions and imperial measurements where appropriate.
  • Preventing keyword overuse to avoid search engine penalties.
• Search Engine Optimisation (SEO): Optimising SEO settings to increase the visibility of your products to UK customers across various platforms, including your own website, Etsy, Amazon, or eBay.

See English language proofreading service directory listing for full details and client feedback.

Specialised SEO (Search Engine Optimisation) Services

If you sell on Etsy, Amazon or eBay, for example, enhance product visibility and increase sales by optimising product listings to rank higher in search results.

• Product Title and Description Optimisation: Crafting compelling and keyword-rich titles and descriptions to attract potential buyers.
• Keyword Research: Identifying and implementing search terms that prospective customers are likely to use.
• Category and Tag Optimisation: Selecting appropriate categories and tags to improve product discoverability.
• Image Optimisation: Enhancing product images to meet platform standards and attract customers.
• Seller Profile Enhancement: Improving seller profiles to build trust and credibility with buyers.

See Website Optimisation service directory listing for full details and client feedback.

Platinum Service

Tailored for established businesses seeking ongoing, independent marketing support. This service is designed for clients who have previously utilised Site Review UK’s professional website content advice and are looking for continuous enhancement of their online presence.

Initial Comprehensive Analysis:

The Platinum Service begins with an in-depth, independent analysis of your company’s digital footprint, including:

• Complete company website
• LinkedIn profile and/or social media pages
• Current marketing campaign materials
• Customer-facing newsletters/blogs.

Following this analysis, you’ll receive a detailed, easy-to-follow report containing tailored advice for your in-house marketing and web teams. This report will cover:

• Customer Conversion Process improvements
• Brand Management and Customer Experience suggestions
• On-Page and Off-Page Search Engine Optimisation (SEO) guidance
• Layout and Design recommendations
• Edits to enhance Clarity and Readability
• Hashtag research
• Accessibility advice
• Honest external Feedback on current strategies.

Ongoing Monthly support:

• Regular reviews of Online Content and SEO Settings
• Recommendations for topical or seasonal updates
• Highlighting upcoming Social Media Days to target
• Guidance for Social Media or printed campaign material.

Interested? Contact Simon on simon@sitereviewuk.com or via text on 07592 868454

Alternatively, contact Juan at BBX on juan.harris@bbxworld.com or 01395 642 387