How Amber Foundation Funded a Website Overhaul Without Cash

Industry: Charity
Website: www.amberweb.org

💼 The Client

Amber Foundation is a UK-based charity that supports young people facing serious life challenges, including homelessness, unemployment, and lack of direction. Through structured, residential programmes, Amber helps young people rebuild their confidence, learn practical skills, and take their first steps toward independence.

⚠️ The Challenge

Amber Foundation needed to overhaul their website and improve their digital visibility to:

• Raise more awareness
• Attract donors and supporters
• Better serve young people accessing their services

But with limited cash available, they couldn’t afford to fund both a new website and the ongoing digital marketing services needed to maintain visibility. Like many charities, they were stuck between ambition and budget.

💡 The BBX Solution

BBX worked closely with the Amber Foundation to create a sustainable solution, without requiring large cash outlays.

• Raised over £27,000 in Digital Trade Credits (DTC) from supportive BBX member businesses, treated as charitable donations
• Matched Amber with a reputable digital agency in the BBX community who accepted DTC in exchange for work
• Delivered a new, professionally designed website and provided ongoing SEO and digital marketing support
• Enabled Amber to use additional DTC for operational needs, including print materials and office furniture

This model combined the generosity of the BBX network with smart supplier matching to provide real, lasting impact.

✅ The Results

• Over £27,000 in DTC raised, funding the full digital project
• A revitalised website with stronger messaging and improved user experience
• Long-term SEO and marketing support to help reach more people
• Tangible operational benefits beyond the website, helping stretch resources even further
• Increased visibility and support from the wider BBX community

“BBX helped us turn a project into a reality – without usual funding pressures. We reached more people, told our story more clearly, and improved the way we operate.”
— Amber Foundation

❤️ Why It Matters

This story shows how charitable organisations can use BBX to fund projects they couldn’t afford with cash.
It highlights the power of the BBX network to deliver meaningful impact without financial pressure.