4 BUSINESS BENEFITS OF SUPPORTING CHARITIES
Helping Charities doesn’t just give you a good feeling, but it also gives brings a good feeling to your business!
As we near the time of launching the charity initiative, “Sparetember”, we figure what better way to encourage businesses to take part then talk about the business benefits involved in supporting a charity!
Investing in charitable activities provides various benefits, some of which include those listed in this article.
1. A chance to show off your corporate identity
What does your business stand for? What is the message that resonates with your clients as they continue to use your services? Is it your good morals, your dedication to staff, or perhaps your commitment to providing quality customer service? Whatever it is, supporting charities that also operate to fulfil this message and drive change will speak volumes for your business!
If you’re putting in procedures to help others, then this often helps build trust from various stakeholders, after seeing you walk the talk.
2. Strengthen staff morale, engagement and retention
Participating in employer-sponsored activities enables employees to do character-building activities, in support of a cause, that requires them to take next to no time away from other commitments.
Accordingly, a greater sense of purpose amongst staff is built, as they instil a sense of pride in themselves and their organisation.
Overall, building loyalty within your business community from prospects; current employees will be proud of the difference the business is driving. Whereas, future employees will be more interested in the corporate culture of your business and likely to apply for your vacancies!
3. Enhanced Public Relations
4. Increased networking opportunities
You may already work with Public Relation agencies. But chances are, agencies may contact you directly after seeing all your positive activity and want a slice of the action too!
Media coverage is excellent for spreading the word about all that your business is doing to help the community. Reinforcing just why your employees have made the right choice by working for you.
Documenting your charitable efforts on your website will reinforce to customers, clients and other businesses that you are a well trusted, reputable organisation.
So, now you’re more informed of all these benefits, now’s a prime time to ask you to get involved in supporting charities across our “Sparetember” initiative.
