LIVING STREAMS WEB MARKETING REVIEW & AUDITS

OVERVIEW

These one-off services provide or improve direction and results without any obligation to use Living Streams’ ongoing support services. For each service, we explore client requirements, research/review, produce a report and offer a consultation on the report. The cost of each service is £180+vat BBX payable in advance.

DIGITAL MARKETING STRATEGY

Assessment (for companies not currently employing digital marketing).

The variety of available online marketing alternatives can be bewildering and it’s far too easy to waste time and money. We will suggest the available primary search, display and social alternatives that have the best potential for meeting your needs. Where appropriate we include key tactical considerations

Review (for companies disappointed with the business benefits of their digital marketing).

The starting point is a discussion of your current digital marketing strategy / plan and where you feel that it is under-performing. We will then analyse your web presence, activity and results to
provide recommended changes to increase business benefit. These changes will usually be a mix of strategic and tactical.

ANALYTICS (ACTIONABLE) INSIGHTS

Does your company website receive reasonable numbers of visits but deliver inadequate measurable business benefit? Are you running offline and/or online marketing campaigns but
don’t understand how effective they are in terms of website visits?

If you have Google Analytics fitted to your website, a Living Streams’ Google Certified Analytics specialist can provide you with a documented insight report covering:

The sources of your website visitors
Visit trends
Visitor response to the website
Goal measurement

Google Ads Viability Assessment

Have you been thinking about using PPC search advertising but don’t know how to define and implement the most appropriate strategy?

A Living Streams’ specialist certified in Google Ads and Analytics by Google will assess the viability of Google Ads advertising for your company and its target geography.

Google Ads Audit

Are you already using Google Ads but unhappy with the business benefit you are receiving from it? Gain insights on the changes which would deliver better results. Key aspects of your advertising that are covered include:

Campaign settings
Adgroup usage
Use of keyword match types
Keyword bids and advert positions
Result measurement in Google analytics

If subsequently to taking either of the above services you decide to use Living Streams to manage your Google Ads, a £100 discount will be given on the charge for the first month’s work.

Organic Search (SEO) Plan

This service is intended for companies with an existing website that they would like to attract more organic search traffic. The report contains current rankings, detailed
target topic recommendations and website changes (specific to your website) that would improve rankings.

Competitor Watch

Would you like to know what 4 of your competitors are doing online and what results they are achieving.

Living Streams subscribes to tools (SEMrush, Spyfu and Link Assistant SEO Suite), which enable us to provide clients with detailed intelligence reports on their online marketing, from their search rankings, to their PPC advertising and social media performance.