What is today’s most powerful method for customer engagement and sales? Social media. Traditional marketing methods like – cold calling, telemarketing, snail-mail letters and ‘referral hoping’ are expensive and slow for switched-on sales professionals. Today, if you are in a sales and business development role, social media is vital for leveraging networks of warm leads.

What you will learn

• Use social media and the different social media tools to generate leads and improve your overall sales performance
• Find your customers and prospects on social networks, online communities and discussion forums
• Update your personal sales profile on all relevant social networks and start expanding your online connections
• Find new sales opportunities by listening to online conversations from your clients, prospects and other relevant sales influencers
• Start online conversations with clients and prospects through discussion groups, blogs, online events etc. Turning clients and prospects into friends
• Start sharing content with your connections through Linkedin, Twitter, Blogging etc. Turning them into leads
• Use tools like Linkedin and Twitter to research decision making units in your customers and prospects

For more information please contact Sarah Field on 07940786809 or email at sarah.field@bbxworld.com