In our time-sensitive businesses we need prospects to come to us pre-sold and ready to buy, we also need for our name to come up in all the right conversations.

To do this we need to position our self as the ‘go to’ expert in our industry, create compelling packages that transform our client’s lives, taking them from where they are now to where they want to get to, and building sales funnel that feels natural and rewarding to us.

With so much to learn and so many courses available to invest in, it can be hard to decide which avenue to take and which will deliver the results you most desperately want. 

The secret, however, is to know the overarching strategy, how each element of your business fits together and then get started only investing in more in-depth training when you know where the need lies.

At The Expert Economy, we are all about developing your business while focused on winning sales, and proving your ability to deliver results so your name comes up in all the right conversations.

In this three hour session, you will be introduced to the overarching strategy and see once and for all, how each of the marketing elements come together and where you need to be investing your time if you’re going to transform prospects into clients and become known as an expert in your industry.

You’ll learn about pricing, packaging, sales funnels, sales scripts, pitching and building our your story.

The event is ideal for:

Small Business Owners, Solo-Entrepreneurs and Intrapreneurs across a variety of industries:

Professional Advisors:

Doctors, Lawyers, Naturopaths, Architects etc

Service Providers:

Accountants, Personal Trainers, Financial Planners, Coaches, Agencies etc

Freelancers:

Bloggers, Designers, Consultants

Keynote Speaker

Naomi Johnson

Naomi Johnson is the founder of TheProfile.Company, and the author of ‘What to Put on Your LinkedIn Profile’ & ‘Grassroots to Green Shoots’. With extensive experience in sales, marketing and personal branding, Naomi works with companies to translate their brand message into engaging and professional LinkedIn profiles, written in the first person, that create the ‘know, like, and trust’ factor needed to facilitate introductions and bring in sales.

Having reviewed hundreds of LinkedIn profiles as the Head Training Consultant for one of the world’s leading LinkedIn training companies, Naomi knows first hand how most people’s profiles are doing little to build their personal brand. Naomi ran the Rock Your Profile stand at LinkedIn’s annual conference Talent Connect in 2013 & 2014 and provided strategic consultation to many of the world’s leading organisations.

She has written profiles individuals at Oracle, Canon, Asda, Coca-Cola & Facebook. Her passion lines in helping individuals establish their personal brand and fulfill their dreams. Beginning her career working for several corporates, Naomi has achieved a business degree, obtained CIPD qualifications, and run several companies. She continually invests in her learning, namely, Dent’s ‘Key Person of Influence’ whose principles shape the LinkedIn strategies she provides her clients.