How to develop a winning sales strategy
Organisations are seeking every opportunity to win sales through gaining competitive advantage. A sales strategy outlines a game plan to gain a market position, conduct sales operations, attract the right customers, compete successfully and keep the sales force motivated and focused.
A smart organisation invests in the development of a sales strategy that provides clarity of direction and motivation. Successful strategies guide the sales force to focus on high value activities that will ultimately boost sales, increase profits and keep customers happy.
As a Sales Director, you are responsible for researching, developing and executing a sales strategy that delivers results. This course is aligned with academic and industry best practice and has been developed to provide sales leaders with step-by-step and practical guidance on what is required to develop and execute a winning sales strategy and plan. The course also discusses the characteristics required to be a great and well respected sales leader.
What you will learn:
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You will have a framework for developing a winning sales strategy and plan
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Increased confidence in what’s required to be an awesome sales leader
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You will understand what drives sales performance
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During the course you will be undertaking a diagnosis of your current sales capability
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You will receive practical step-by-step practical guidance, tools and techniques
Places will be available on open courses that are scheduled throughout the year.
