Thought Leadership Content Marketing Programme
The art of getting customers is now much more reliant on our ability to have meaningful and purposeful conversations than just our ability to make a sale.
Nowadays, many people do shy away from a direct sales approach, whether buyer or seller
So what is the key to engaging with customers and getting sales?
With many businesses talking about wanting to stand out in their marketplace, we are hearing that Thought Leadership is the way forward.
Our Thought Leadership & Content Marketing Programme will help you to really understand what Thought Leadership actually means and show you how effective it can be in getting in front of new prospects.
We will show you how Thought Leadership content can give value, and credibility to your conversations and we can teach you simple techniques that will give you impact to your message. The long term benefit is your enhanced reputation and a personal brand that starts to attract customers.
Over our 12 month programme, here are some of the things you will learn:
- How to add impact to your sales approach
- When and where to inject value into a conversation
- Why every business should have some ‘credible content’
- How using stories can get across your real message
- Learn why consistency is key to success
- How to add intrigue to your conversations
- Where to use content to establish your credibility
- Why Thought Leadership should be part of your personal brand
- How to avoid making a sales pitch and to adapt a consultative approach with my prospects
- Digital Breadcrumbs – why we must allow prospects to come towards us
- Have you created your marketing corridor?
- How to establish a simple channel for your prospects (and customers) to reach you
- Where and how else I should use my content
Summary
12 events per year, will include a mixture of the following sessions
– Thought Leadership – Content Marketing – Brand Awareness – Roundtable Marketing Challenge & 1-2-1 Breakout Sessions
£99BBX pm
For more information contact David on 01619 228571/david@m3publishing.co.uk
Post expires at 5:30pm on Thursday March 30th, 2023
