Marketing Consultancy

The Marketing Audit

Successful marketing is all about getting the right message in front of the right audience at the right time using the right tools.

The Marketing Audit focuses on these four critical components to determine whether your business and marketing strategy and tactics are aligned with what your prospects and customers expect – and actually want and are willing to pay for.

It is a fast way to determine what needs to change in your marketing function and identify where you can make the biggest impact – quickly!

It starts with gaining an understanding of what you are trying to achieve in your business, followed by an examination of your marketing activities and marketing assets from your potential customer’s perspective. That way, we gain a great insight into how it feels to be the recipient of your marketing messages.

We often find there is a significant gap between what you are saying, and what the recipient of your marketing messages actually hears – and needs to hear.

This is one typical key reason why your marketing is not working for you! We’ll then put our professional marketer’s hat on and perform a full high level marketing audit before we tell you exactly what you need to do to fix the problem(s) and turn things around.

The Marketing Audit is designed to give you a quick ‘heads up’ of how effect your marketing is right now, and what you need to do to improve it.


Strategic Business Review

The Strategic Business Review starts with a more comprehensive business and marketing audit, but here we dig a lot deeper. We’ll examine other parts of your business to really find out what’s going on and pinpoint what is – and what is not – working in your business.

We often identify problems are inter-related and the knock on effect of one issue creates problems in other areas – all of which need to be addressed to solve the underlying cause.

The focus of the Strategic Business Review is identifying – and treating – the root cause not just the effect. It therefore takes longer and we allow at least one full day to work with you, typically on site. You just need to dedicate sufficient time away from your day to day activities to ensure we have everything we need to do the best job for you.

Towards the end of this one intensive highly focused day we’ll present our findings, and recommendations to you and, of course, suggest a plan of action to really get your business on track.

We do not write long wordy reports that take ages to write – and read – we prefer a more pragmatic approach of giving you a detailed analysis and actionable insights in a short presentation followed by a focused Q&A.

You are strongly encouraged to record this presentation (on your phone or camcorder) so you can refer back to it later and benefit from having an accurate record of exactly what was said and why!

The key benefit of the Strategic Business Review is to give you a clear destination with a bullet-proof strategy to help you achieve your goals, supplemented by a step-by-step guide on precisely how to get there.


Solution Specific Consultancy

You may know the problem but you’re not quite sure what to do about it. You may have an idea about what the solution could be and need someone to bounce your ideas off and give pragmatic feedback and advice. But then again you may be struggling to find a solution and cannot see ‘the wood for the trees’.

This is when a consultant or advisor with a wealth of knowledge, expertise and experience can bring a fresh and innovative insight into the mix.

An intensive half-day session focusing on a very specific area of your business may be all you need to break through whatever’s holding you back.

Contact Details:

Chris Kent
Email Address: chris@21stcentury.marketing
Phone: 07711022444
WebSite: https://chriskent.com/, https://21stcentury.marketing/consultancy/

 

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